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4. Finding Your Buyer

January 30, 2024 by Michael Morales

The most effective marketing plan is one that targets the channels buyers are already using to find homes. From optimized internet exposure to networking with local agents, I’ll work diligently to find your buyer as fast and efficiently as possible.

Where do buyers find their home?

A. Internet: 51%
B. Real estate agent: 28%
C. Yard sign / open house sign: 7%
D. Friend, relative, or neighbor: 6%
E. Homebuilder or their agent: 5%
F. Directly from seller / Knew the seller: 3%

Source: 2020 National Association  of REALTORS® Profile of Home Buyers and Sellers

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Michael Morales

I’m a baby boomer and empty nester still passionately in love with the girl I married years ago as a young man with a vision. We live with our three golden retrievers on five acres in the Sierra Nevada foothills town of Tuolumne. In 2016, after a blessed life raising our family in the San Francisco Bay Area, we packed up suburbia and moved to the mountains. We haven’t looked back…

Meet Michael

Keller Williams Realty

8 South Washington Street
Sonora, CA 95370

(925) 337-3600
Contact Michael

Golden K Homes

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