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5. Marketing Plan

January 28, 2024 by Michael Morales

 

Well-researched Pricing
Capturing the right price in any given market is one of the most critical elements in a successful real estate transaction. Correctly pricing your property means diligently studying the market to know what interested buyers are willing to pay and to price competitively within that range. This is what will position your house to stand out against other listings.

Captivating Staging
Staging is what creates a “wow factor” when a buyer walks through the door of your property. It’s what creates an emotional response and can often be an influence on whether or not an offer is made. From maximizing curb appeal to creating a clean and open interior, I will guide you on how to capture maximum buyer interest by highlighting the unique features of your house.

Yard Signs
For sale. Just sold. You have certainly seen these signs throughout your neighborhood – and their purpose is clear: to create excitement and interest around a listing. While much emphasis is placed on online advertisement these days, many buyers still look for their next home the old-fashioned way – by simply driving around their desired neighborhood. Professionally designed signage and property fliers will market your home 24/7 and capture attention from highly qualified buyers looking specifically in your area.

Open House Strategy
Whether or not an open house is where your buyer comes from, they serve a strategic purpose – aggregating interested buyers in a specific geographic area. By showcasing your property with an open house, or simply leveraging the leads generated at another nearby open house, I will create and target a highly-qualified, localized group of buyers.

Targeted Networking
In real estate it’s not only what you know, it’s who you know. As an active member in the real estate community and our community at large, I will market your listing to top agents and buyer specialists in the area, generating excitement and ensuring maximum exposure.

Your Listing, Amplified
When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites.

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Filed Under: Seller's Listing Presentation

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Michael Morales

I’m a baby boomer and empty nester still passionately in love with the girl I married years ago as a young man with a vision. We live with our three golden retrievers on five acres in the Sierra Nevada foothills town of Tuolumne. In 2016, after a blessed life raising our family in the San Francisco Bay Area, we packed up suburbia and moved to the mountains. We haven’t looked back…

Meet Michael

Keller Williams Realty

8 South Washington Street
Sonora, CA 95370

(925) 337-3600
Contact Michael

Golden K Homes

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