CONSULTATION
In this first stage, I seek to fully understand your sale requirements, and also your aspirations beyond the sale. I’ll show you what needs to be done and what things we need to avoid. Following a thorough analysis of your home and property, we will establish goals and a timeline for putting your home on the market! Then it’s time to prepare for financial matters.
AREAS WE WILL COVER
• Answering your initial questions
• Assessment and establishing goals
• How to prepare your home for sale
• Ways to avoid common mistakes
• Things to do and time frames
FINANCIALS
Here’s where we’ll cover all your financial considerations, including your equity and other assets, plus the costs you can expect in selling your home. Correctly pricing your home for the current market is critical to optimizing the final sale price. I’ll provide a detailed analysis of recent local sales and comparative listings, prior to agreeing on a strategy for pricing your home.
AREAS WE WILL COVER
• Your current financial position
• What expenses you are likely to incur
• CMA Report findings and analysis
• Strategies for listing and sale price
MARKETING & ADVERTISING
Implementing a strong and strategic marketing program will ensure your home is seen by the most buyers in your target market segment. We’ll discuss trends and the effectiveness of different marketing channels, from street signage to video clips. We’ll establish the best strategy to promote your home, including photos, print, social media and maximizing online ads.
AREAS WE WILL COVER
• Market conditions, demand & supply • Marketing channels and options
• Advertising strategy and schedule
• Networking tips and tricks
• Time frames and critical deadlines
LISTING & SHOWING
The success of your home sale is determined by 6 critical factors. We have no control over one, but how well the others perform is largely up to us! Together we’ll ensure you gain the full potential achievable in every area.
This includes necessary repairs, maintenance, and of course, show-worthy presentation. I’ll work hard to convert any interest into a hot offer!
AREAS WE WILL COVER
• Prepping your home for sale
• DIY presentation vs pro staging • Photography and video
• Listing – going live!!
• Open House and Showings
THE DEAL
Many home sellers breathe a sigh of relief when a good offer arrives… however, there are still important things to be done! Our preparatory work, along with some careful steering, will help us safely navigate the many complexities of closing the sale. This is also where my strong relationship and negotiation skills come to the fore! Trust me – I’ve got this!!
AREAS WE WILL COVER
• The 4 stages of a sale
• Negotiations and expectations
• Inspection & Appraisal
• Closing (the exciting bit!)
• Legal requirements and time frames
FINAL STEPS
Well done, the job of selling your home is complete. Now it’s time to turn your attention to finishing off the last few tasks before packing and cleaning up. Even though my main duties are now concluded I can offer you some useful tips and tools for the next part of your journey. Take a look at the lists, info and resources in sections 7 & 8, or call me with your questions!
AREAS WE WILL COVER
• Important documentation
• Closing or changing utilities etc
• Planning your next steps
• Packing/moving: DIY or call in the pros?
• Clean up and the hand-over
